Paventa Spider Vision Concept

Task

To create the first vehicle branded DORODESIGN®, representing the values and vision of the Holistic Design studio merging interior, product, furniture and experience design driven by pleasure and wellbeing. IAAD Thesis project by Antonio Marrazzo.

  • Strategy

    inside/out, vision

  • Design

    Interior architecture, exterior

  • Client

    IAAD DORODESIGN

Concept

REBEL WITH
A CAUSE

In every beautiful story, there is always a famous convertible to give shine and sparkle to the narrative. It is a winning weapon, for those who, “always in the stories”, want to show rebellious sides and charm of other times. In short, needless to say, a spider car, beautiful, shiny and noisy, makes everyone feel a bit, James Dean.

Driving VS Autonomous

Escaping the system

The car of the rebels, in 2035, will be the one that will offer the freedom to live an active experience, engaging, exciting and that will appear bold, able to break any privative scheme despite being part of a macro system based on safe and autonomous driving.

Driving VS Autonomous

Escaping the system

The car of the rebels, in 2035, will be the one that will offer the freedom to live an active experience, engaging, exciting and that will appear bold, able to break any privative scheme despite being part of a macro system based on safe and autonomous driving.

PAVENTA vision concept sketches
paventa spider architecture
paventa spider pack

DORODESIGN X ANTONIO MARRAZZO

Paventa Spider
Vision Concept

The team

IAAD & DORODESIGN
professional team.

Graduate Student

— Antonio Marrazzo
Car Designer

DORODESIGN

— Dario Olivero
Design Director

— Franco Nicola
Marketing & Communication

IAAD

— Laura Rolle
Socio Semiotic Teacher & Tutor

— Riccardo Cascone
Design Teacher and Tutor

Let’s collaborate

Send us an email, to discuss a new project.

Holistic Design for car and transportation design.

Back