Paventa Spider Vision Concept
Task
To create the first vehicle branded DORODESIGN®, representing the values and vision of the Holistic Design studio merging interior, product, furniture and experience design driven by pleasure and wellbeing. IAAD Thesis project by Antonio Marrazzo.
In every beautiful story, there is always a famous convertible to give shine and sparkle to the narrative. It is a winning weapon, for those who, “always in the stories”, want to show rebellious sides and charm of other times. In short, needless to say, a spider car, beautiful, shiny and noisy, makes everyone feel a bit, James Dean.
Paventa spider vision concept back
The car of the rebels, in 2035, will be the one that will offer the freedom to live an active experience, engaging, exciting and that will appear bold, able to break any privative scheme despite being part of a macro system based on safe and autonomous driving.
What will happen to convertible cars?
The trend
Be rebel
The direction fo the mobility
Plastic pollution
Driving experience: passive VS active
Timeless Emotions
Carlo
Carlo, escape from the ordinary
Design mood
Paventa, Rebel with a Cause
The car of the rebels, in 2035, will be the one that will offer the freedom to live an active experience, engaging, exciting and that will appear bold, able to break any privative scheme despite being part of a macro system based on safe and autonomous driving.
Paventa Spider vision Concept
Graduate Student
— Antonio Marrazzo
Car Designer
DORODESIGN
— Dario Olivero
Design Director
— Franco Nicola
Marketing & Communication
IAAD
— Laura Rolle
Socio Semiotic Teacher & Tutor
— Riccardo Cascone
Design Teacher and Tutor
Holistic Design for car and transportation design.