Branding
Strategy
DORODIGITAL
Newtopia
Logo Design for the independent label founded by the well-known Italian rappers Fedez and J-Ax. Newtopia takes up the concept of John Lennon.
“A place without land, without borders, without passports and belonging. Or rather, a place that belongs to everyone, a state of mind. Idea, concept, utopia.”
Task
Build a unified visual system for the independent record label.
