For those who don’t know who Swizz Beatz is, he’s one of the most important and famous beat maker of hip hop scene. He won grammy(s), worked with all the hip hop stars and made beats for the movie industry. After Pharrell carreer on design teams ( fashion, bikes, whatever else toilettes maybe) here’s the shocking news of these days. Beatz was named creative director and Global Marketing of Lotus for all these reasons:
1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.
There’s no better choice to bring good friends, and money maker, to a brand like Lotus that is all about lifestyle. Check the video below to discover the first day of Beatz at Lotus. Bring ther envy with you.