DORO Likes: American Apparel’s Most Provocative Adv | 1995 – Present

With possible bankruptcy looming over its head, retailer American Apparel will be ongoing several restructuring over the next few months. Its certainly quite a change for a company that pushed the envelope, especially in marketing strategy. By its borderline obscene and sexually charged advertisements, the company and its founder Dov Charney were able to raked in billions in profits with an added bonus – the desensitization of sexuality to the masses. A question remains; however, did these ads hurt American Apparel in the long run? After some “archive diving”, women’s style site Fashionista was able to compile a list of American Apparel’s, include several with Charney himself and former porn starlet Lauren Phoenix. So you be judge on AA’s future direction, more or less of the same?

Warning – Contained nudity

Dario Olivero
Dario Olivero
DORODESIGN CEO & Design Director